Impact of sales promotions on when, what, and how much to buy
Read Online

Impact of sales promotions on when, what, and how much to buy

  • 818 Want to read
  • ·
  • 86 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

Book details:

Edition Notes

Statementby Sunil Gupta.
SeriesReport / Marketing Science Institue -- no. 88-108
ContributionsMarketing Science Institute.
ID Numbers
Open LibraryOL13922470M

Download Impact of sales promotions on when, what, and how much to buy


Get this from a library! Impact of sales promotions on when, what, and how much to buy. [Sunil Gupta; Marketing Science Institute. Research Program.]. Keywords: sales promotion, different techniques of sales promotion, most effective sales promotional technique, building materials, customers buying behaviour, 1. Introduction of the Study The main aim of this research is to understand impact of sales promotion on consumer’s buying behaviour. In this. Effect of Sales Promotion on Brands. Sales promotions are discounts or inducements used to get customers to buy products more quickly or in greater volume than they otherwise would. Companies use sales promotions for various purposes, including generating . Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Some sales promotions are aimed at consumers. Others are.

Marketing - Marketing - Sales promotion: While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value. Thus, especially in markets where brands are highly similar, sales promotions can cause a. Retail sales promotion has to depend on others factors to positively impact the buying behavior. Impact of Sales Promotion on Customer Loyalty. Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness. The purpose of this paper is to analyze the influence of discount sales promotion in the purchase intention and the moderating effects of attractiveness in the relationship between intention to purchase a discounted product and the impulsiveness, hedonic perception Cited by: 8. buy one get one free three for $2 has a greater impact on sales than a price discount of $ There are two t y pes of data critical for mod eling sales promotions: sales an d causal.

Impact of Sales Promotions on When, What, and How Much to Buy A question of continuing interest to marketing re- searchers and practitioners is how marketing mix vari- ables affect consumers' purchase decisions and thus the sales of a brand. The interest is growing with the es- calation in promotional expenditures.   – Aims to examine the proposition that consumer sales promotions are more effective when they provide benefits that are congruent with those of the promoted product. This proposition is considered at the ethnic‐group level (i.e. do differences in cultural values at this level have an impact on sales promotion effectiveness?)., – A quasi‐experimental design is used to test a series of Cited by: Chapter 2 Part 1 Advertising and sales Promotion and its Impact on Consumer Buying Behaviour Introduction: The main purpose of this part of research work is to carry out a detail literature review of advertising and sales promotions and its impact on consumer buying behaviour. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out.